Todo mundo tem cérebro e criatividade e hoje todo mundo é “designer”. Hair design, food designer, sound designer. Pensando bem, eles estão fazendo design, sim. Estão projetando, criando e trasformando algo em alguma coisa. No começo do século o livro Prison Notebooks , do marxista italiano Antonio Gramsci, previu que uma nova sociedade iria emergir. Uma sociedade “organicamente inteligente”. Essa sociedade usaria seus próprios recursos, habilidades e práticas, para produzir tudo de forma independente. E ainda: passar suas experiência para outros grupos. Disseminar.

O desafio do designer é cada vez mais complexoO designer já não trabalha mais sozinho: agora precisa lidar com planejamento, equipes interdisciplinares e ganhar versatilidade para trafegar por outras áreas de atuação.

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Diversity as Form: The Yale Architecture Posters


Cover detail, Forty Posters for the Yale School of Architecture, 2006.

Since 1998, Design Observer's Michael Bierut has worked in close collaboration with Robert A.M. Stern, dean of the Yale School of Architecture, designing more than 40 posters for open houses, conferences and public programs. Mohawk Fine Papers has published a book celebrating this collaboration: Forty Posters for the Yale School of Architecture.

As acknowledged in his introduction, Bierut was inspired by Willi Kunz's long design relationship with Columbia University's School of Architecture, where Univers was the single typeface used over many years. Bierut went in the opposite direction, insisting that every Yale poster use a different typeface: diversity, in this case, "could represent its own form of consistency."

Such sustained graphic intervention between designer and patron is indeed notable. Beyond the work of Willi Kunz, one is reminded of other designers who maintained long relationships with institutions: Willem Sandberg and the Stedelijk Museum in Amsterdam; Armin Hofmann and the Basel State Theater; Josef Müller-Brockmann and the Zurich Tonhalle; and, more recently, Paula Scher and the Public Theatre in New York City. Such collaborations are interesting precisely because the work evolves over time, as do the institutions they represent. It is the relationships that remain constant.